Concept Design
Graphic Design
Event Production
Visual Identity



Client – Zalando

Strategy: Hypement Oy
Concept: Aleksandra Niiranen, Elias Ervast,     Laura Mertala
Photography: Elias Ervast
Graphic Design: Aleksandra Niiranen
Event Production: Laura Mertala


Concept and visual identity for Zalando’s Get More from Sports event created in collaboration with Mellow Minutes. From design to execution, we shaped the experience through branding, event visuals, and production.







































Concept
Production
Screenwriting 
Video Direction
Client – Zalando

Direction & Screenwriting: Laura Mertala
Videography & Edit: Aapo Nissi

Social media ad for Sports Club campaing.
See whole campaing here.






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