Not so Mellow Agency

Index

Information

Megazine
8-26

Mellow trails  solstice
6-26

Helsinki city run
5-26

cph 2026
5-26

heat  asics
4-26

wihuri foundation
4-26

THE ATHETE EXPERIENCE
3-26

run revolution
10-25

mind menu
10-25

kamik
9-25

track tuesday  asics
9-25

aavekoralli/ aavikkoralli
8-25

lappeenranta half
10-25

x-agency
6-25

midtrail  on
6-25

soft wins  on
5-25

cph 2025
5-25

x-agency
5-25

get more from sports  zalando
4-25

hartwall sport
1-25

hcrd  saucony
5-24

Name:

Date:

Megazine

8-26

Megazine
Issue No. 1 ‘Passion’

Megazine explores sport and movement as cultural and visual phenomena. It examines how physical activity influences the way we live, see, and experience the world around us.

Designed and printed in Finland.

@megazine.mag

Creative Direction
Laura Mertala

Design and Layout
Aleksandra Niiranen

Editorial Team
Aleksandra Niiranen
Elias Ervast
Laura Mertala

Logo Design
Jaakko Suomalainen

Contributors
Ali Abdulhaman, Aino Ahola, Aino Lahdes, Antoine Paikert, Aapo Nissi, Elias Ervast, Elena Sulin, Emmi Koskenvesa, Felix Bardy, Hayley Lê, Jaakko Suomalainen, Jemina Forss, Juulia Jämsä, Juulia Jokinen, Jusa Annevirta, Jussi Laukkanen, Larissa Vauraste, Marko Björs, Markus Lindahl, Mia Westerling, Nora Lindahl, Olli Niiranen, Ridwan Abdi, Rikhard Tamminen, Verneri Suhonen

Megazine

20 EUR

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Stockist

Kasino Vintage & Second HandKatariinankatu 1 c, Helsinki
Way Bakery Agricolankatu 9, Helsinki

Kalevala Flagship Store Keskuskatu 3, 00100 Helsinki

Mellow Trails

Solstice

6–2026

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Graphic Design  Concept Design  Event Production  Photography

Concept, visual identity and event production for Mellow Trails, a two-part outdoor activation supported by Snowpeak and created together with Mellow Minutes for Solstice festival.

Name:

Client:

Date:

Helsinki City Run

Passion Project

5-26

Photography

Alisa Vainio and Julius Taskinen at Helsinki City Run 2026.

Name:

Client:

Date:

Helsinki City Run

Passion Project

5-26

Photography

Passion project from Copenhagen marathon 2026

Name:

Client:

Date:

HEAT

Asics

4-26

Photography

Event photography for Asics.

Name:

Client:

Date:

Wihuri Foundation

Jenny & Antti Wihuri Foundation

4-26

art direction  videography

Set of nature themed videos for Jenny & Antti Wihuri Foundation marketing materials.

The Athlete Experience

Viivi Lehikoinen

3-26

Graphic Design  Photography

Visuals for Viivi Lehikoinen’s ‘Athlete Experience’ event organized at Helsinki Olympic Stadium on 14th of March 2026.

Sports are easy to follow, but not everything can be seen from the stands.

The Athlete Experience was na unique opportunity to experience what everyday life as a professional athlete truly looks like and what it is built from in practice.

Brand Imagery

Run Revolution

10-25

Photography

Brand imagery for Run Revolution, online coaching.

Mind Menu

Space Time

10-25

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Graphic Design

Graphic Design for Space Time Helsinki.
Photos 2 & 3: Urho Kuusela

Mind Menu doesn’t serve food courses but conversations. Instead of asking what you’d like to eat, the menu asks what’s on your mind.

This experimental dinner experience guides you and your companion into deeper waters of connection. Created by graduating psychologists, storytellers and scriptwriters, Mind Menu is designed to stimulate different brain areas and help you sync with the person across the table.

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